Foundations in Swiss Banking Management

These days, banking and financial crises are rarely out of the headlines in the financial press and Switzerland, with its strong banking tradition, is particularly affected. This textbook offers a sound introduction to the world of banks: part one focuses on the Swiss banking sector, its structures and its integration into institutional contexts. Part two deals with the key fields of activity of an individual bank, including its business model, customer segementation and risk management. The book therefore covers both the generally applicable princples of bank management and the characteristic features of the Swiss banking system.

This book is intended for students of banking and finance at university level. Its clear, didactic structure facilitates independent learning, while practical examples and exercises with solutions promote understanding and the transfer of knowledge. Consequently the book can also serve as a reference work and as reading matter for anyone seeking an in-depth introduction to the field of bank management.